Conversion Redesign
Rewritten collection and product templates with a visible Add to Cart on every product.
Ecommerce case study
Shopify SEO Case Study: +34% Online Sales
A supplement store and training studio with two Florida storefronts was competing with Amazon, national chains and brand websites selling the exact same products. Two Shopify redesigns, 375 optimized products and a 339 article content program grew total online sales by 34%.
The headline numbers
Shopify SEO Results at a Glance
+34%total online sales
6xranking keyword growth
375products optimized
339blog URLs published
The challenge
Where the Project Started
Selling the same products as Amazon and national retailers is one of the hardest positions in ecommerce. Shoppers can buy anywhere, so the store has to win on trust, convenience and helpful information.
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In April 2024 the store ranked for about 1,000 keywords and had hovered around 1,500 for more than a year. Product pages did not show key buying details clearly, and the store had no content strategy to reach shoppers researching supplements before they chose where to buy.
The business also had more to sell than products: a personal training studio, body composition scans and weekly run clubs. The website needed to present the whole brand while making shopping fast.
The work
What We Built
Services delivered: Two Shopify redesigns, Product and collection SEO, 339 article blog program, Conversion tracking.
Trust Signals
Star ratings, price per serving on every product and sold-out items moved to the bottom.
Brand Expansion Redesign
A new homepage and landing pages for training, body scans, run clubs and brand partners.
339 Article Program
300+ articles answering supplement buyer questions, each linked to the right products.
Product and Collection SEO
Titles, descriptions and on-page content tuned across 375 products and 27 collections.
Conversion Tracking
Shared tracking across landing pages so every change was measured against sales.
The approach
How We Approached It
The first redesign focused purely on conversion. Shoppers comparing supplements want to know price, value and trust at a glance, so every product showed a visible Add to Cart button, star ratings and price per serving, and sold-out items moved out of the way.
The second redesign told the full brand story. A new homepage and landing pages introduced the training studio, body composition scans and run clubs, giving local customers reasons to visit and online shoppers reasons to trust a real business over a faceless marketplace.
The content program then reached shoppers earlier. More than 300 articles answered specific supplement questions, each linking to the products that solve them, while product and collection pages were tuned for brand and product name searches.
Growth over time
How the Numbers Moved
Real tracking data from the project, month by month. Hover or tab through the chart for each data point.
Ranking keywords
Semrush, US data.
View the data
| Month | Keywords |
|---|---|
| Apr 2024 | 1,001 |
| Dec 2024 | 1,598 |
| Sep 2025 | 2,200 |
| Dec 2025 | 3,134 |
| Feb 2026 | 4,750 |
| Jun 2026 | 5,985 |
| Sep 2026 | 5,342 |
- Apr 2024Baseline of 1,001 ranking keywords
- Dec 20241,598 keywords, then a plateau
- Sep 2025Articles start compounding past 2,200 keywords
- Feb 20264,750 keywords
- Apr 2026Organic traffic peaks near 5,924 visits
- Jun 2026Keywords peak at 5,985
The results
What Changed for the Business
Total online sales grew 34%. Ranking keywords grew from 1,001 to a peak of 5,985, nearly 6x, and estimated organic traffic peaked near 5,924 visits a month.
Articles did the heavy lifting. One piece answering whether creatine causes weight gain reached the top 10 for a search with 12,100 monthly searches, and several articles rank first for the exact questions they target. The store also ranks first for its own brand name and local searches for the training studio.
| Search | Position |
|---|---|
| How much beta alanine is in a popular pre-workout | #1 |
| Creatine and digestion question | #5 |
| Does pre-workout expire | #6 |
| How much protein is in shrimp | #7 |
What it means for you
What Miami Businesses Can Take From This
When you sell the same products as everyone else, content and trust are your edge. Articles capture shoppers while they research, and clear product pages with ratings and price per serving win the sale once they arrive.
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Miami ecommerce brands, from wellness to fashion to marine supplies, can use the same approach: redesign for conversion first, then build content that answers buyer questions and links straight to products.
How long did the Shopify SEO program take?
The program began in April 2024. Growth plateaued through 2024, then accelerated from September 2025 as articles gained traction, with keywords peaking in June 2026.
What drove the 34% sales increase?
A combination of conversion improvements on product pages, two redesigns and more organic traffic from articles and optimized products.
How many products were optimized?
375 products and 27 collections were optimized, supported by 339 blog URLs.
Can a small store compete with Amazon in search?
Yes, by answering questions Amazon does not, building trust with ratings and clear value, and ranking for specific questions and branded product searches.
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$50M
638x
13x
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