204 Service Area Pages
Ten pages per community, covering every care type families search for in each place.
Home care case study
Home Care SEO Case Study: 13x Traffic in Five Months
An in-home senior care agency in Vero Beach, Florida had served hundreds of families but drew fewer than 200 website visits a month. A new site with 204 service area pages grew traffic 13x in five months and produced 83 quote requests in a single month.
The headline numbers
Home Care SEO Results at a Glance
13xorganic traffic since launch
83quote requests in one month
204service area pages
8#1 AI Overview placements
The challenge
Where the Project Started
The agency had served more than 300 families with over 200 certified caregivers, but its website did not reflect that experience. It drew roughly 95 to 200 visits a month and did not speak to the affluent families the owners most wanted to reach.
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The owners identified one coastal community as the first market to win, then wanted to expand across neighboring communities and counties.
Families choosing senior care need trust above all. The site had to feel warm and credible, answer hard questions about care, cost and coverage and make it easy to request a quote.
The work
What We Built
Services delivered: New website, 204 service area pages, 68 articles and 17 news releases, AI Overview strategy.
68 Articles
Dementia stages, nighttime wandering, hospice, respite care, Medicare coverage and care costs.
News and Press
17 news releases with a custom content type and an In The News page.
Trust by Design
Real photography of caregivers and clients and a downloadable home care handbook.
AI Overview Strategy
Content shaped to answer the exact questions families ask Google AI Overviews.
Ongoing Optimization
Site health work and monthly additions of new landing pages and articles.
The approach
How We Approached It
The site was designed around trust. Real photography of caregivers and clients, a warm and steady visual style and a downloadable home care handbook made the agency feel personal and established from the first visit.
Coverage came next. Ten pages per community gave families a specific answer for each type of care in the place they live, starting with the community the owners most wanted to win and expanding across neighboring counties.
Content answered the hard questions families face, from dementia stages to care costs and Medicare coverage, and the agency published a steady rhythm of articles and news releases. Content was also shaped to answer questions directly in Google AI Overviews.
Growth over time
How the Numbers Moved
Real tracking data from the project, month by month. Hover or tab through the chart for each data point.
Monthly organic visits
Estimated visits after the April 2026 launch.
View the data
| Month | Visits |
|---|---|
| Apr 2026 | 196 |
| Aug 2026 | 322 |
| Sep 2026 | 2,570 |
| Oct 2026 | 2,700 |
- Apr 2026New site launches with 196 visits in month one
- Jul 202683 quote requests; 52 landing pages and 12 articles added
- Aug 2026First county completed; 8 AI Overview placements at #1
- Sep 20262,570 estimated visits and 283 ranking keywords
- Oct 2026About 2,700 monthly visits
The results
What Changed for the Business
Organic traffic grew 13x in five months after launch, from 196 visits to about 2,700 a month. Ranking keywords grew from 56 at launch to 283.
The site earned 83 quote requests in July 2026 alone and holds eight #1 placements in Google AI Overviews. It ranks first for daily in-home care and home-based support services in its primary county and community, with top three rankings across its core local searches.
| Search | Position |
|---|---|
| Daily in-home care in the primary county | #1 |
| Home-based support services in the target community | #1 |
| Live-in caregiver company in the county | #2 |
| In-home elderly care in the target community | #3 |
What it means for you
What Miami Businesses Can Take From This
Healthcare and care services win locally with depth and warmth: a page for each community and care type, honest answers to difficult questions and real people in every photo.
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Miami has some of the most competitive home care and healthcare markets in the country, especially in bilingual communities. A structured, trustworthy site with Spanish pages can compete community by community.
How quickly did the new site produce results?
Traffic grew from 196 visits in the launch month to about 2,700 a month five months later, and the site earned 83 quote requests in July 2026.
How many pages were built?
204 service area pages, 68 articles and 17 news releases, plus a downloadable handbook.
What are AI Overview placements?
They are the AI generated summaries at the top of many Google results. The site holds eight #1 placements in those summaries.
Can Miami home care agencies use this approach?
Yes, community by community, with Spanish pages for the many families who prefer to search in Spanish.
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$50M
+34%
638x
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