Three-Layer Service Areas
2 county hubs, 19 city hubs and up to 9 appliance pages under each city, 189 pages in all.
Home services case study
Local SEO Case Study: 7 Keywords to 35,797 Visits
A Northeast Ohio appliance repair company competing with national dispatch networks ranked for just seven keywords. A three-layer structure of 189 service area pages and a 174 article resource center grew it to 4,468 ranking keywords and 35,797 organic visits in a single month.
The headline numbers
Local SEO Results at a Glance
638xranking keyword growth
35,797organic visits in one month
189service area pages
$141,608monthly traffic value at peak
The challenge
Where the Project Started
In January 2024 the company ranked for seven keywords. Homeowners searching for refrigerator, washer or oven repair almost never found it, even though it had strong reviews and fast service.
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Its competition had far bigger budgets: national dispatch networks and big-box repair services that dominate generic repair searches. Outspending them was not an option.
The plan was to out-organize them instead, with a page for every appliance in every city the company serves and articles answering the questions homeowners ask about their appliances.
The work
What We Built
Services delivered: 189 service area pages, 174 article resource center, Local SEO, WordPress build.
Real Local Detail
Copy referencing local humidity, hard water and neighborhood details instead of swapped city names.
174 Article Resource Center
Brand, care and repair questions answered, each article linking to the right service page.
Booking Built In
Phone and hours above the fold, review badge and clear repair buttons on every page.
Hierarchical Linking
County to city to service links that route visitors toward booking.
On-Page SEO
Each page targets one appliance and city combination with unique copy and metas.
The approach
How We Approached It
The plan was to out-organize bigger competitors rather than outspend them. A three-layer structure of county hubs, city hubs and appliance pages gave Google a clear, specific page for every combination of appliance and place the company serves.
Each page carried genuine local detail, like the effects of humidity and hard water on appliances, rather than swapping city names into the same paragraph. Calls to action, coupons and review badges made every page ready to convert.
The resource center then captured homeowners asking appliance questions, many of them far broader than repair. Every article pointed to the matching service page, turning curiosity traffic into booked repairs.
Growth over time
How the Numbers Moved
Real tracking data from the project, month by month. Hover or tab through the chart for each data point.
Ranking keywords
Semrush, US data, January 2024 to September 2026.
View the data
| Month | Keywords |
|---|---|
| Jan 2024 | 7 |
| Sep 2024 | 815 |
| Jan 2025 | 1,398 |
| Aug 2025 | 3,223 |
| Feb 2026 | 4,468 |
| Sep 2026 | 3,629 |
- Jan 20247 ranking keywords
- Sep 2024815 keywords as service area pages index
- Aug 20253,223 keywords and 3,079 estimated visits
- Jan 202673 keywords in the top three
- Feb 2026Keywords peak at 4,468
- Apr 2026Organic traffic peaks at 35,797 visits
The results
What Changed for the Business
Ranking keywords grew from 7 to 4,468, a 638x increase, and organic traffic peaked at 35,797 visits in a single month, a traffic value of $141,608 by Semrush estimates.
Articles reached far beyond the local market. One answered whether a popular tumbler is dishwasher safe, a question searched about 1,900 times a month, and ranked second. On specific queries, the site outranked a federal energy website and a major appliance manufacturer, with a domain authority of just 10.
| Search | Position |
|---|---|
| Is a popular tumbler dishwasher safe | #2 |
| Is a ceiling fan an appliance | #1 |
| Where a major brand makes its appliances | Top 5 |
What it means for you
What Miami Businesses Can Take From This
Local SEO rewards structure and specificity. A page for every service in every area, written with real local detail, gives Google a clear answer for each search a homeowner makes.
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For Miami service businesses, the same structure maps naturally onto neighborhoods and cities, from Brickell and Doral to Kendall and Fort Lauderdale, in English and Spanish.
How many service area pages were built?
189 pages in a three-layer structure: 2 county hubs, 19 city hubs and up to 9 appliance pages under each city.
How fast did rankings grow?
From 7 keywords in January 2024 to 815 by September 2024, 3,223 by August 2025 and a peak of 4,468 in February 2026.
Were the location pages duplicates?
No. Each page includes local detail and unique copy, which matters because duplicate location pages can hurt rankings across a site.
Does this work in Miami?
Yes. Miami-Dade and Broward neighborhoods and cities map naturally onto the same structure, and pages can be built in English and Spanish.
Keep reading
$50M
+34%
13x
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