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Real estate case study
Real Estate Website Design: 20 to 196 Keywords in 6 Months
A North Georgia real estate team specializing in lakefront and luxury homes launched on a brand-new domain against statewide listing portals. Community pages, town guides, MLS search and three buyer tools grew ranking keywords from 20 to 196 in six months.
The headline numbers
Real Estate Website Design Results at a Glance
9.8xranking keyword growth
34lake, town and buyer pages
27blog articles
3home value and mortgage tools
The challenge
Where the Project Started
Out of state buyers research for months before contacting an agent, and listing portals dominate the searches they make. The team had deep local knowledge but no website ranking for any of it.
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The goal was to answer the questions buyers ask about the region, its lakes and its towns, long before they search for a specific listing.
The work
What We Built
Services delivered: Website with MLS search, Community and town pages, Home value and mortgage tools, 27 article blog.
Community Pages
Six lake community pages describing each lake and its homes.
Town Guides
More than ten town guides covering life, distances and amenities.
Buyer Tools
A home value estimator, affordability analyzer and mortgage calculator.
27 Articles
Lake life and regional questions buyers ask while they research.
Buyer and Seller Paths
Dedicated pages and a free market analysis request for sellers.
The approach
How We Approached It
The site was designed to answer the questions out of state buyers ask during months of research, long before they contact an agent.
Lake community pages and town guides described each place in detail, while MLS search, a home value estimator, an affordability analyzer and a mortgage calculator gave buyers and sellers useful tools.
A blog on lake life and the region answered specific questions, earning top ten rankings that listing portals did not target.
Growth over time
How the Numbers Moved
Real tracking data from the project, month by month. Hover or tab through the chart for each data point.
Ranking keywords
Semrush, US data.
View the data
| Month | Keywords |
|---|---|
| Feb 2026 | 20 |
| Mar 2026 | 42 |
| May 2026 | 35 |
| Jun 2026 | 112 |
| Jul 2026 | 185 |
| Aug 2026 | 196 |
| Sep 2026 | 193 |
- Feb 202620 ranking keywords on a new domain
- Mar 2026Lake and town pages index
- Jun 2026112 keywords as the blog ranks
- Aug 2026Peak of 196 keywords
- Sep 2026Holding near peak at 193
The results
What Changed for the Business
Ranking keywords grew from 20 to 196 in six months, a 9.8x increase, and held near that peak. Lake and town guides earned top ten rankings for the region questions buyers commonly ask, including questions about wildlife in specific lakes and drive times between towns.
The site now works as a research companion for out of state buyers, which is exactly when an agent can earn their trust.
| Search | Position |
|---|---|
| Wildlife question about a specific lake | #8 |
| Wildlife question about a mountain town | #8 |
| Drive time between two towns | #14 |
| Lake sizes in the state | #16 |
What it means for you
What Miami Businesses Can Take From This
The agent who explains the place wins the client. Community pages, guides and tools turn a real estate site into the resource buyers return to for months.
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In Miami, the same approach works neighborhood by neighborhood, from Brickell condos to Coral Gables homes, with bilingual content for international buyers.
How long did it take?
Six months from initial tracking in February 2026 to the August 2026 peak of 196 keywords.
What tools does the site include?
Full MLS search, a home value estimator, an affordability analyzer, a mortgage calculator and a free market analysis request.
How many pages were built?
34 pages for lakes, towns, buyers and sellers, plus 27 articles.
Does this work for Miami real estate?
Yes, neighborhood by neighborhood, with bilingual content for international buyers.
Keep reading
$50M
+34%
638x
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