Treatment Pages
A dedicated page for every treatment, from IV hydration and NAD+ to lab draws.
Health and wellness case study
IV Therapy SEO Case Study: 17x Ranking Keywords
A mobile and in-clinic IV hydration practice in Vero Beach, Florida was easy to find for people who already knew it and invisible to everyone else. Dedicated treatment pages and a wellness library grew ranking keywords from 105 to 1,769.
The headline numbers
IV Therapy SEO Results at a Glance
17xranking keyword growth
1,769ranking keywords at peak
2,962estimated monthly visits at peak
97referring domains
The challenge
Where the Project Started
The practice offered IV hydration, NAD+ infusions, injections, lab draws and mineral analysis, both in clinic and through mobile visits to homes, hotels and events. But in April 2024 it ranked for 105 keywords, and people searching for IV therapy were finding franchise IV bars instead.
Keep readingShow less
The site needed to explain each treatment clearly, highlight the mobile service that set the practice apart and answer the everyday health questions that lead people to IV therapy.
The work
What We Built
Services delivered: Treatment pages, Wellness library, Local SEO, On-page SEO.
Mobile Service Focus
A homepage built around the convenience of mobile visits.
Wellness Library
Articles answering vitamin, hydration and lab draw questions.
Memberships and Specials
Supporting pages for memberships, specials, FAQs and resources.
Local Signals
City and mobile service worked into titles and copy with consistent contact details.
On-Page SEO
Each page and article built around one clear question or treatment.
The approach
How We Approached It
Each treatment received its own page with a clear explanation of what it is, who it helps and how mobile visits work, so searchers looking for a specific treatment found a specific answer.
The homepage emphasized the mobile service that set the practice apart, and local signals were built into titles, copy and consistent contact details.
The wellness library answered the everyday questions that lead people to IV therapy, from vitamin timing to hydration, along with detailed answers about lab draws.
Growth over time
How the Numbers Moved
Real tracking data from the project, month by month. Hover or tab through the chart for each data point.
Ranking keywords
Semrush, US data. Rankings eased after June 2026 as Google re-evaluated health content broadly.
View the data
| Month | Keywords |
|---|---|
| Apr 2024 | 105 |
| Feb 2025 | 211 |
| Jun 2025 | 467 |
| Jul 2025 | 841 |
| Sep 2025 | 1,037 |
| Jun 2026 | 1,769 |
| Sep 2026 | 1,245 |
- Apr 2024105 ranking keywords
- Jul 2025841 keywords as the library grows
- Sep 2025Traffic peaks near 2,962 estimated visits
- Jun 2026Keywords peak at 1,769
- Sep 20261,245 keywords after a health content re-evaluation
The results
What Changed for the Business
Ranking keywords grew 17x, from 105 to 1,769 at peak, and estimated organic traffic peaked near 2,962 visits a month. The site earned 97 referring domains.
Since the June 2026 peak, keywords eased to about 1,245 as Google re-evaluated health and wellness content across the web, but the foundation of treatment pages and answers remains far stronger than where it started.
| Search | Position |
|---|---|
| How to draw blood from an IV line | #5 |
| How to draw labs from an IV | #6 |
| Why you cannot draw blood from an IV | #8 |
| Can you draw blood from an IV line | #9 |
What it means for you
What Miami Businesses Can Take From This
Health and wellness businesses win when they answer real questions accurately and explain each service clearly. That depth earns trust from searchers and search engines alike.
Keep readingShow less
Miami wellness practices, from IV hydration to physical therapy, can apply the same approach, with bilingual pages for the many clients who search in Spanish.
Is this practice a med spa?
No. It is an IV hydration practice offering infusions, injections, lab draws and mineral analysis, in clinic and through mobile visits.
How long did the growth take?
Keywords grew from 105 in April 2024 to 841 by July 2025 and peaked at 1,769 in June 2026.
Why did rankings ease after the peak?
Google re-evaluated health and wellness content broadly in 2026, which affected many sites. The foundation remains well above the starting point.
Can Miami wellness practices use this?
Yes, with treatment pages, helpful answers and bilingual content.
Keep reading
$50M
+34%
638x
Related Case Studies
$50MRetail and dealersDealer SEO Case Study: $2.5M to $50M in SalesOutdoor Structures Dealer in Hartville, Ohio. 21x organic traffic growth.Read the case study
+34%EcommerceShopify SEO Case Study: +34% Online SalesSupplement Store and Studio in Florida. 6x ranking keyword growth.Read the case study
638xHome servicesLocal SEO Case Study: 7 Keywords to 35,797 VisitsAppliance Repair Company in Northeast Ohio. 35,797 organic visits in one month.Read the case study
Fast Lane Websites
Need It Live Fast? Take the Fast Lane.
Fast Lane Websites are fixed-price builds that launch in 7 to 10 business days. Pick your size, add hosting, choose to pay in full or put down a deposit, and we start the same week.
$4971 page
$9975 pages
$1,49910 pages
$2,49915 pages